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Question #72038 (2010-04-07)

  what is a good Net promoter score in Canada

Answer(s):

Thank you for your question "what is a good Net promoter score in Canada?"

I searched the internet,but I could not find the exact answer of the question.While,I got some related information,I think you may be interested in it.

Net promoter scores (NPSs) are an economical and concise way to assess how loyal a company's customers are. Managing that metric is the key to future growth.

NPS is both simple and compelling. Customers are asked, on a scale of 1 to 10, how likely they are to recommend a company to a friend. Respondents fall into one of three categories:

Promoters (9 or 10)- customers who are highly likely to recommend a company or product. Passives (7 or 8) - satisfied but unenthusiastic customers looking for a better deal. Detractors (0 to 6) - people who are less likely to recommend a company or product. NPS is the percentage of promoters minus the percentage of detractors.Having a high NPS, and loyal customers, means growth. Promoters account for 80 percent to 90 percent of positive word of mouth.

I got the information from the website: Reichheld's New Metric: The Net Promoter Score.Please link to http: //chiefmarketer.com/crm_loop/roi/new-metric-022206/index.html

There is another website which also introduces an article about Net promoter scores.The title of the website is Net Promoter Score:A Number for Business to Grow By.Please link to

http://www.isixsigma.com/index.php?option=com_k2&view=item&id=1175:&Itemid=156

I hope the information is helpful for you. Thank you for using Ask A Question.