Thank you for your question "what is a good Net promoter
score in Canada?"
I searched the internet,but I could not find the exact
answer of the question.While,I got some related
information,I think you may be interested in it.
Net promoter scores (NPSs) are an economical and concise
way to assess how loyal a company's customers are. Managing
that metric is the key to future growth.
NPS is both simple and compelling. Customers are asked,
on a scale of 1 to 10, how likely they are to recommend a
company to a friend. Respondents fall into one of three
categories:
Promoters (9 or 10)- customers who are highly likely to
recommend a company or product.
Passives (7 or 8) - satisfied but unenthusiastic
customers looking for a better deal.
Detractors (0 to 6) - people who are less likely to
recommend a company or product.
NPS is the percentage of promoters minus the percentage
of detractors.Having a high NPS, and loyal customers, means
growth. Promoters account for 80 percent to 90 percent of
positive word of mouth.
I got the information from the website:
Reichheld's New Metric: The Net Promoter Score.Please
link to
http:
//chiefmarketer.com/crm_loop/roi/new-metric-022206/index.html
There is another website which also introduces an
article about Net promoter scores.The title of the website
is Net Promoter Score:A Number for Business to Grow
By.Please link to
http://www.isixsigma.com/index.php?option=com_k2&view=item&id=1175:&Itemid=156 I hope the information is helpful for you.
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